How To Optimize Your New YouTube Channel For 2023

These YouTube beginner guidelines will assist you in getting your channel off the ground and gaining regular viewers if you’re just starting out.

A massive potential audience plus one of the most lucrative content monetization systems of any social platform make YouTube the place to be for budding video creators.

Fear that it’s too late? About two-thirds of Americans who visit YouTube daily also do so on a monthly basis (98%). Every minute, users stream 694,000 hours of video. But, it is by no means oversaturated; in fact, there has never been a better time to launch a YouTube channel.

These YouTube beginner ideas can help you gain viewers, entice viewers to subscribe to your channel, and maintain growth over time.

Advice on creating a YouTube channel

1. Choose a relevant channel name

The ideal name for a YouTube channel is

Has your name or the name of your business on it.
Possesses a phrase or term that classifies it.
Is brief and simple to say.
Stuck? Provide only your first and last name. Many of YouTube’s most popular content producers go by their own names, including Casey Neistat, Michelle Phan, and Peter McKinnon, who invented the contemporary vlog.

2. Choose the proper niche

Calm down; this is simpler than selecting a channel name. Why? because you can modify your content niche, unlike death and taxes.

You might believe that you have enough passion for a subject to produce hundreds of hours of content. But when the going gets difficult and you don’t feel like getting up early to record another video about it, you’ll know for sure.

Spend some time deciding what your channel will be about before changing your focus, but you might risk alienating whatever audience you’ve previously created.

Asking yourself the following questions can help you choose your niche:

What am I doing when I lose track of time?
What topic could I occupy my buddies for hours with?

What do I look up, watch, or study about online in my spare time?

3. Establish a regular posting schedule

Failure on YouTube is paved with the best of intentions.

You must approach YouTube as a job if you intend to take it seriously. That entails developing and maintaining a reliable publishing schedule.

A lot of new makers aim to release one video per week. Nevertheless, if you’re just getting started, you’re probably juggling a full-time work and other obligations. You might not be able to stick to once every week.

More important than frequency is consistency. It’s okay if you can only produce a video every two weeks.

Burnout among creators is a major problem. “I get to the point where I’m like, ‘I have to make a video today,’ and I spend the entire day dreading the process,” said TikToker and YouTuber Jack Innanen.

Maintaining a sustainable routine can avoid you from getting overwhelmed and boosting the likelihood that you’ll stick with your creative endeavours long enough to see results.

4. Make minor adjustments to each video

Hot YouTube marketing advice: You need videos in order to gain viewers and subscribers.

Your first video is likely to be terrible, as well-known YouTuber Ali Abdaal puts it. Instead of making every video “the best,” he advises aiming to create one modest improvement each time. Try out a different title sequence, some background music, or a different editing programme.

Over time, the incremental adjustments improve your channel without being overpowering.

5. In your video titles, include relevant keywords

Like Google, YouTube is a search engine, except all of the results are videos.

With the use of keywords, the YouTube algorithm can better grasp what your video is about, increasing the likelihood that it will appear in the “recommended” section among related videos. As a result, your chances of attracting new viewers are improved.

One word, such as “tech” in the previous example, can serve as a keyword. Using phrases with two or more words, such “house tech,” “drawing tech,” and “smart home,” will frequently help people and YouTube understand your issue.

Keep it simple here; one term in your title is plenty. Plus: Make it brief.

According to studies, titles of videos with fewer than 10 words perform best in YouTube search results; 81% of the top-ranking videos fall within this word count.

Most significantly, limit the length of your title to no more than 60 characters, or roughly 8 to 10 words. Only the first 60 of your allotted 100 characters appear in search results. Only the first 60 of your allotted 100 characters appear in search results.

6. Add essential keywords to your video descriptions

For the same reasons as mentioned before, keywords are essential in descriptions. Choose 1-2 keywords to briefly describe your video.

7. Establish channel tags

Channel keywords serve as broad descriptors for your channel, informing YouTube of your primary subject matter. Although the titles and descriptions of each of your videos are crucial for your total YouTube SEO, setting them up only takes a few seconds.

Click Settings and then Channel in YouTube Studio.

There is no maximum for the amount of keywords you can use; the maximum character count is 500. At most, use 7–10 keywords.

8. Make Playlists

Because viewers are more inclined to continue watching the next video, which boosts your overall views and watch time — and makes YouTube believe you’re really great — YouTube playlists help you rank higher in search results.

Make your own playlists first, then subsequently add other producers’ videos to it. Organize your films into topical groups or maintain a series.

On YouTube Studio, you can manage your playlists by going to Content -> Playlists 

9. Make Youtube Shorts

YouTube Shorts are essential for channel promotion, which is key for new producers in particular. YouTube Shorts receive over 30 billion daily views as of Q2 2022.

Videos under 15 seconds are referred to as shorts, though you may make a 60-second short by combining up to four segments of 15 seconds each. Each video on YouTube that is under 60 seconds is automatically classified as a Short. This red icon denotes shorts in feeds and search results.

Also, users can swipe between shorts in an area specifically for them, similar like TikTok.

Upload a 15 second clip from your most recent video as a Short. Better still, as you’re editing each video, take a few samples to create 2-3 Shorts that you may publish throughout the week.

For advice on how to make the most of this intriguing new format, read our guide to YouTube Shorts.

10. Maintain Consistency in Uploading Videos

Consistency wins on YouTube, as I previously stated, and it’s true in every way.

Prepare your videos a week or two before they’re supposed to be live to stay ahead of the production line. By doing this, you can lessen the impact of any unplanned events like illness or personal crises that can derail your plans.

11. Work on Video Editing

What draws people to your YouTube content—what you say, how you say it, what’s special about it, etc.—is what gets them interested, but effective video editing is what keeps them watching and returning.

The video editing process will take considerably longer than the actual filming, but it is time well spent. To begin developing your own editing style and methods, take cues from your favourite YouTubers. Your videos won’t initially appear as polished as theirs, but you’ll improve.

You might hire a professional video editor as soon as you launch your channel, depending on your budget. But, for the majority of creators, this won’t be possible until their channel starts generating income.

In either case, make it a point to hire an editor as soon as your YouTube channel starts generating a specific amount of revenue each month. Your time will be freed up to concentrate on producing content.

12. Create attractive video thumbnails

What actually draws them in is your thumbnail. Based on that, they’ll judge in a split second whether your film is worth viewing. One thumbnail image might take some designers up to two hours to create.

You should aim to make your thumbnail so compelling that viewers won’t even need to read the title to understand what the video is about.

Here are some pointers for designing thumbnails:

Utilize logos or iconography (if applicable for your topic).

Keep your text brief.

Incorporate artistic components to capture attention, such as handwriting, neon lights, etc (depending on your brand).

Important KPIs to understand the performance of your channel include:

Subscribers: This includes unsubscribes.

Best videos: More of what your audience wants should be provided.
The number of channels seen should increase on a monthly basis. Not? reevaluate your content strategy.

Traffic origins: See how viewers find you, taking into account search terms.

If you satisfy the conditions for eligibility in the YouTube Partner Program to monetize your video, you may also investigate demographics and other information, including ad revenue figures.

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About the Author: Neha Rathi

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